Filtering for organic traffic in Google Looker Studio (formerly Data Studio) using the GA4 connector involves setting up a filter based on the traffic source. Here’s a step-by-step guide:
1. Connect GA4 to Looker Studio
- Open Google Looker Studio and create a new report.
- Add your Google Analytics 4 (GA4) account as a data source by selecting the relevant property.
2. Set Up a Table or Chart
- Drag a table or chart widget onto the canvas to display your data.
- Add the desired dimensions (e.g.,
Page Title,Session Source/Medium) and metrics (e.g.,Sessions,Users,Pageviews).
3. Create a Filter for Organic Traffic
- In Looker Studio, click on the table or chart where you want to filter the data.
- Go to the “Filter” section in the right-hand panel and click “Add a filter”.
4. Define the Organic Traffic Filter
- Select “Create a filter”.
- Configure the filter as follows:
- Filter Name:
Organic Traffic - Include:
- Field:
Session Medium - Condition:
Equals - Value:
organic
- Field:
- Filter Name:
- Save the filter.
5. Apply the Filter
- Once created, apply the filter to your desired chart or table. This will limit the data displayed to only organic traffic.
6. Verify the Filter
- Check your filtered table/chart to confirm that only organic traffic data is shown. Compare it with your GA4 property to ensure accuracy.
Pro Tip: Add a Traffic Source Breakdown
- To compare organic traffic with other traffic types, add a Session Default Channel Group dimension to the chart or table. This allows you to see how organic traffic contributes to overall performance.
Would you like guidance on creating calculated fields or custom visualizations for organic traffic insights? 😊
About The Author
