To filter for paid traffic in Google Looker Studio using the GA4 connector, the steps are similar to filtering for organic traffic, but with specific conditions for paid traffic sources. Here’s how you can do it:
1. Set Up Your Table or Chart
- Add a table or chart widget to your report.
- Include dimensions like
Session Source/Medium,Session Campaign, orDefault Channel Group, and metrics such asSessions,Conversions, etc.
2. Create a Filter for Paid Traffic
- Click on the table or chart where you want to filter the data.
- Go to the “Filter” section in the right-hand panel and click “Add a filter”.
- Select “Create a filter” and configure it as follows:
Filter Configuration:
- Filter Name:
Paid Traffic - Include:
- Field:
Session Medium - Condition:
Equals - Value:
cpc
(This covers traffic from Google Ads or other platforms where “cpc” is the medium)
- Field:
Optional Additional Filters:
If you’re running campaigns from multiple sources (e.g., Facebook Ads, LinkedIn Ads), you can customize the filter:
- Add multiple conditions using OR logic.
- Example:
- Field:
Session Medium - Condition:
Equals - Value:
cpc - OR
- Field:
Session Medium - Condition:
Equals - Value:
paid
- Field:
- Example:
3. Save and Apply the Filter
- Save the filter as
Paid Traffic. - Apply this filter to the specific chart or table you want to display only paid traffic.
4. Verify the Data
- Review your table or chart to confirm it is displaying paid traffic data accurately.
- Cross-check with your GA4 data in Google Analytics to ensure consistency.
Pro Tip: Track Paid Campaign Performance
- Use dimensions like
Session CampaignorSession Sourceto break down your paid traffic by campaign or ad source. - Include metrics like
ROAS (Return on Ad Spend)orConversionsfor deeper insights into your paid campaigns.
Let me know if you need help setting up a custom calculated field or advanced visualizations! 😊
also checkout How to Filter for Organic Traffic in Google Looker Studio With GA4 Connector?
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